Being invisible.......

This image striked me, even though it is a illustrated image, i liked it as it was what i was looking for, i wanted something which opposed the idea of being condifent with fashion and through the clothing that we wear. This image of a housewife shows the fashion being worn is irrelevant in society. Also the way that the women is looking out of the window gave me ideas about longing for a new life, whether this be through the clothing that will be worn or the attitudues percieved and shown through a change. My idea is to make a 'nobody' become a 'somebody'. This transformation would be through fashion and would document and show the changes throughout the transformation.

That feeling of clothing......

I decided to base a current project around how clothing makes you feel when you wear them. I want to look into attitudes, feelings and emotions of how people feel when wearing a certain peice of clothing, for example when i buyt a new dress which is flattering and looks good i am atomatically more confident within myself, where as when i put sweats on to walk down to the shop i almost feel invisable, which is what i want at the time, but i was interested to understand and visually research the power clothing has on personality.

Here i have collected a few images which i have found useful to show my concept, let me know whether you agree with me or not?:

Confident usage of clothing, making women feel powerful and sexy through the their clothing worn:

ESCADA PERFUME ADVERT

CHANEL ADVERT STARRING AUDREY TAUTOU / DIRECTED BY JEAN PIERRE JEUNET

Again with the story telling, Chanel seems to be the leader of fashion advertisment within a classy way and the cinematic quallity.....enjoy.

Fashion and Perfume advetisments

I fell in love with this advert the first time i seen it. The way the thinking overides the actions within the advertisment is what i have drawn from this advertisment, I love the way the advert draws its storyline from the major motion picture 'Moulin Rouge' which starred Nicole Kidman as a leading lady, The product in this commercial is not put across straight away. The advert tells a story first and allows the viewer to be absored into this story telling, then then product is pushed forward at the end. This is a very clever way of film making and is a personal favorite......hope you enjoy it as much as i do........

POWERFUL WOMEN........

I was inspired by powerful women throughout history when thinking about this project, This came about as i started to think of opposing factors of floral and it made me think about structure and dominant figures, This lead me on to think about powerful women and the image put across by them, here are a few images of women who i find powerful and inspirational...........

THE FLORAL PHENOMENON CONTINUED........

Here i have found images that capture the mood of the style floral, As can be seen most of the images are very feminine and delicate. I wanted to explore floral and what kind of women wear it, as we can see the advertising and the way it has been

FLORA BY GUCCI - Inspiration on attitudes towards the floral style.

Christopher Kelly - Theatre De La Mode

Theatre de la Mode is a UK based fashion company which bases its designs around the idea of experimenting with shape, proportion and distortion of the figure.

WILLOWS

Leading designer of the company Christopher Kelly went to university in Derby, he then went to set up this company with his partner Sara Flamm, who has now left the company, they created the collection called 'Willows' This was based on a 'mutual fascination for all things minature'

To the right is an image from this collection, as can be seen the clothing was minature and showcased on small mouse like creatures. This was for A/W 2008.

UNDERTONE

After Sara left the company Chris went on to design and create 'Undertone' collection, which was a ready to wear collection which was inspired from the draped forms from 1920's and the Quay brothers. The collection was quoted to be neo classic designsof loosely structured silhouettes. This collection was shown at London Fashion week in september 2009. The interesting point that i like about this company and its philosophy was that the company is based around being a unisex company which caters equally for men and women trying not to exclude any sex in paying more attention to one over another.

To the right we can see just a few of the

garments seen in this collection.

TDLM were handpicked to showcase the collection at Vauxhall Fashion Scout.

ELIXIR OF HUNGARIAN HORSEMEN

But TDLM latest collection was inspired from bellowing, heavy drapes of Hungarian Horsemen, the collection carries on with TDLM's signature look of oversized. This collection was invited back to showcase this collection at Vauxhall Fashion Scout in Feburary this year. Above we can see just a few images and patterns which can be seen within this collection.

Trendbook Project

We were asked to create a trendbook, using visuals and insperation from things which interested us! Here i have added a couple of pages from mine, i was really pleased with the way it worked out and came together, Using computers is not one of my strong points but i think i did alright in this project but i look forward to developing my understanding of computers more!